Richard Bishara

Marketing your business is not about being perfect. Sometimes, it will be advantageous to show the customer your flaws as a human. You don’t have to appear refined and polished all the time, since it is not realistic. You need to show your customers that you are just like the rest of them. This will make you more relatable. After this, you may now state the reason why they should pick your service or product to solve their problem.

You may be able to learn something from them. Rather than using methods that are meant to trick the customers to create sales, you will need to forge a connection and strengthen the bond with your customers, and the sales will eventually come.