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James Pickell
Apple Inc. Right to Push Wearables, Scrap TV
With reports that Apple Inc. has put plans for one of its most widely rumored products, the Apple TV, on hold yet again, the writing is on the wall that CEO Tim Cook’s company is moving other projects to the forefront. It often seems that the company pays more attention to productive applications like faxing from iphone than to entertainment. Outside of Apple’s existing product lines, the tech giant is making a renewed push in business suite software, freeing its iWork suite, as we discussed yesterday.
Speculation from Apple Inc. supply chain watchers is that the Cupertino, CA-based company is dedicating resources to the development of another product: the wearable computer (the so-called iWatch).
Let’s go beyond rumors here. Why doesn’t Apple Inc. TV makes sense, and why does the iWatch? Well, for one, wearable technology is an emerging segment of the technology marketplace, and the television marketplace is oversaturated, making significant differentiation difficult.
So, for a company that generally chooses to devote its resources to segments where it can be a market leader, the idea of marching in step with existing TV producers is unlikely, and the possibility of a truly game-changing TV is slim.
The rumored iWatch, however, makes a great deal more sense from an allocation of resources standpoint. Ditto the probability of market-leading technology. And with the company rumored to be looking to ship 63.4 million in the first year of availability, a total commitment has clearly been made. Sales of that number of units would match total iPod sales from 2008 to 2010.
Obviously, the company isn’t concerned about the Samsung Galaxy Gear smartwatch, and technology such as the Nike Inc FuelBand would clearly be assimilated into iWatch software and thus is in no way a competitor.
In short, the Apple TV would expand Apple Inc. share of the entertainment electronics industry. The iWatch, in addition to other things, would position the company in both the emerging wearable technology market and the fitness/active lifestyle gear, a component of the so-called quantified self.
Get more:
7 things to know before signing up for a Cloud Service
Making The Best Out Of Your Mobile eCommerce Application
With reports that Apple Inc. has put plans for one of its most widely rumored products, the Apple TV, on hold yet again, the writing is on the wall that CEO Tim Cook’s company is moving other projects to the forefront. It often seems that the company pays more attention to productive applications like faxing from iphone than to entertainment. Outside of Apple’s existing product lines, the tech giant is making a renewed push in business suite software, freeing its iWork suite, as we discussed yesterday.
Speculation from Apple Inc. supply chain watchers is that the Cupertino, CA-based company is dedicating resources to the development of another product: the wearable computer (the so-called iWatch).
Let’s go beyond rumors here. Why doesn’t Apple Inc. TV makes sense, and why does the iWatch? Well, for one, wearable technology is an emerging segment of the technology marketplace, and the television marketplace is oversaturated, making significant differentiation difficult.
So, for a company that generally chooses to devote its resources to segments where it can be a market leader, the idea of marching in step with existing TV producers is unlikely, and the possibility of a truly game-changing TV is slim.
The rumored iWatch, however, makes a great deal more sense from an allocation of resources standpoint. Ditto the probability of market-leading technology. And with the company rumored to be looking to ship 63.4 million in the first year of availability, a total commitment has clearly been made. Sales of that number of units would match total iPod sales from 2008 to 2010.
Obviously, the company isn’t concerned about the Samsung Galaxy Gear smartwatch, and technology such as the Nike Inc FuelBand would clearly be assimilated into iWatch software and thus is in no way a competitor.
In short, the Apple TV would expand Apple Inc. share of the entertainment electronics industry. The iWatch, in addition to other things, would position the company in both the emerging wearable technology market and the fitness/active lifestyle gear, a component of the so-called quantified self.
Get more:
7 things to know before signing up for a Cloud Service
Making The Best Out Of Your Mobile eCommerce Application
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