News

The World Festival of Underwater Pictures, commonly referred to as "Antibes" despite their new location in Marsielle, has changed their visual identity. They have modernized their logo and visual identity to celebrate their 39 years of existence. Below is the press release explaining their decision.

Press Release

Created in 1974, the World Festival of Underwater Pictures is the only event of its kind in the world; it gathers both best productions and leading specialists of underwater environment. This festival is present worldwide particularly through tours organized in France and abroad. Throughout its 39 years of existence, it has acquired an undisputed reputation around the world.

A new phase of development

• The Festival is now changing its visual identity by meeting three goals:
• Convey an image of closeness and friendliness. The festival is at the heart of underwater world exchanges.
• Develop the festival international dimension.
• Be the symbol of a world of promise and wealth for the future of man.

The visual identity

Spiral of life, wave winding on itself, blue swirl ....
The new World Festival of Underwater Pictures visual identity refers to its new dimension as well as the marine world it represents.
The graphics have been boosted by a sense of motion and volume accentuating the idea of a protective and generous sea and a changing world.

The vibrant, voluntary and forward-looking spiral symbolizes an original wave, source of life. Underlined by a palette of blues referring to world oceans, it represents our blue planet in constant motion.

The modern typography, coupled with the variation of line weight, makes for easier reading. This also means the festival is part of its time.
The "historical" festival logo, present in the "O" of mondial, demonstrates the attachment to his 39 year history.