National Geographic has recently asked a simple, dichotomous question: “Planet or Plastic?” In an effort to choose the former of the two options, Nat Geo announced this week that it will end the practice of enclosing its print magazines in a plastic wrapper—all part of their larger “Planet or Plastic?” initiative.
The change is already being seen by subscribers in the United States, U.K. and India this month. The company estimates the current switch already saves 30 million single-use plastics each year. International partners that print and distribute National Geographic are expected to stop using plastic wrappers by the end of 2019.
“The good news is, this crisis can be mitigated,” writes Nat Geo in a post about the plastic pollution crisis. “And all of us in this organization—from the National Geographic Society to the broadcast and publishing divisions of National Geographic Partners—want to do our part.”
Read more about Nat Geo’s change of practice of plastics and their “Planet or Plastic” initiative, here.
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