News
Microsoft Includes Shark Diving In New "I'm a PC" Campaign
By Jason Heller, September 20, 2008 @ 02:00 AM (EST)
Progressive ad agency Crispin Porter Bogusky was charged with the task of developing Microsoft's new $300 million ad campaign to battle the growing Mac market. Surely you are familiar with the "I'm a PC & I'm a Mac" ads from Apple. So the agency decided to roll out a massive campaign to bust the stereotype created by the apple ads. The campaign includes a images and videos that are uploaded by internet users, which I saw live in Time Square yesterday, in the form of gigantic video screens rotating some of the uploads from the new microsite located at lifewithoutwalls.com.
I have to imagine that the girl in the shark cage was shot by the agency and not a consumer uploaded video. Not because it is of fantastic quality, because it's not, but because I doubt that someone actually found the time to add the campaign tagline to her slate since this campaign was so recently announced. Nonetheless, I was happy to see a diver in a shark cage larger than life yesterday in Time Square!
RELATED ARTICLES
LATEST EQUIPMENT
Be the first to add a comment to this article.
You must be logged in to comment.
Sponsor
Newsletter
Travel with us
Featured Photographer
Noam Kortler
Expert Photographer
Noam Kortler is connected to the sea since he can remember him self. he was born on the coast of the Mediterranean sea of Israel and was diving and surfing when ever he could
He moved to Eilat, the south popint of israel to...
Sponsors
