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Just say "NO" to Shark Fin Soup
In 2009, Shark Savers teamed up with WildAid and Chinese NBA star, Yao Ming, to produce a new PSA for their campaign against Shark Fin Soup. The piece was distributed via TV as well as bus billboards, video billboards and an online campaign in China.
In 2011, Shark Savers will launch the next phase of their campaign, a compelling 5.5 minute video called, "I Pledge Not to Eat Shark Fin Soup." The piece features previous consumers of shark fin from Hong Kong and has been produced in both English, Cantonese.
"I Pledge Not to Eat Shark Fin Soup" PSA
"Say 'no' to Shark Fin Soup" PSA (English)
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