Instagram had tested out the black and white look with a test group, but officially released it as part of the app’s redesign. The goal – according to Instagram – is to make your photos and videos pop a bit more.
"We stripped the color and noise from surfaces where people's content should take center stage, and boosted color on other surfaces like sign up flows and home screens,” Instagram’s head of design, Ian Spalter, wrote in a post.
Additionally, there’s a completely redesigned logo. It’s simplified, less representative of a polaroid camera, but still colorful. Check out the complete announcement from Instagram.
Oh, and while you're exploring the newly designed app, make sure to check out DPG's Instagram page where we share awesome underwater images every day.
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