News

“The End of the Line,” a fishing documentary, has won the first Puma Creative award along with a 50,000-euro prize.

The film is focused on the impacts of overfishing and director Rupert Murray hopes the documentary will “"inspire more people to make films that make a difference.” According to newsreader John Snow, the host of the award ceremony, the winner was an obvious choice.

“[The film] has completely transformed the way a very large number of people think about fish,” Snow told BBC News. “You can see restaurants and supermarkets changing their ways because of what their customers now know," he added later.