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A new statement, from the Marine Conservation Society (MCS), is warning fish retailers that their labels may not be enough for consumers to choose smart, sustainable fish. 

This opinion was further clarified by the MCS, who said that it is "virtually impossible to tell precisely where most fish and fish products have been caught". However, the British Retail Consortium fired back saying that retailers do give consumers as much information as possible. 

This statement comes as the MCS launches its new website dedicated to educate consumers on how to choose the most environmentally friendly fish to eat. According to the group, information more detailed than the species, the ocean it comes from and the fishing method is needed to help people discriminate between sustainable and unsustainable seafood.

For more information on choosing sustainable fish or to learn more about this initiative, you can visit the MCS website.