No, this won’t be required headgear at this year’s DEMA. But you will have to wear a regular mask and “limit physical interactions such as handshakes and hugs.” That’s according to a COVID FAQ sheet just released by the organizers of the show.
Essentially, DEMA Show is adhering to Clark County (Las Vegas) COVID-19 guidelines, which means masks for all attendees of large indoor events or conventions. If all attendees were fully vaccinated, the masks would be allowed to come off, but given how difficult that would be to ensure, DEMA has gone the more sensible route of just requiring masks and “encouraging” social distancing. Organizers are also making disposable masks available at no cost.
As you’d expect, some past exhibitors have already decided to pull out. One longtime attendee, Ikelite, just announced that it won’t be coming. In a blog post, the company writes: “At this time we feel that digital methods are the safest way to share our products, educate the user, and prevent the spread of the virus to Ikelite staff, our fellow industry professionals, and the larger community.” Instead, Ikelite has promised they’ll still have new product announcements and Black Friday specials as well as “live updates, product demonstrations, seminars, chats, and other events” around DEMA time.
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