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Coral Reefs on New York City Subway Cars?
By Jason Heller, August 14, 2007 @ 02:00 AM (EST)

New Yorkers explore the depths of the sea in this stunning shuttle wrap execution. Photos: Chris Cassidy via Wetinadvertising.com

I was intrigued when I learned of the new campaign from Westin Hotels to wrap the inside of NYC subway cars with nature themes. It's part of their "This is How It Should Feel" campaign.

Fortunately Westin has a website with pictures of the entire campaign, which I must say was brilliantly executed. The agency's involved were Deutsch and MediaVest.

As you can see in the images here, once again, underwater imagery comes to the masses through the eyes of big-time creative directors.

You must have noticed by now that all the marketing for Apple's iPhone had a lovely little clownfish in an anenome as the wallpaper. Did you know that "Shark Week" is Discovery Channel's highest rated show? -- and what kid doesn't know Finding Nemo?

The ocean and it's inhabitants often take center stage, and it's great to see underwater imagery and artwork on a grand scale. Hopefully this kind of continued exposure will help create increased awareness for the protection of these delicate ecosystems.

Although we at DPG only focus on the underwater side of things, the other natural world themes such as this jungle scene, were also executed beautifully. Kudos to the designers and agencies who worked on this campaign.






Isotta Housing for OM System OM-1 I & II
SeaLife SportDiver Smartphone Housing
Nauticam Fisheye Conversion Port (FCP)
Ikelite RC1 TTL Receiver for AOI and Backscatter Octo Housings
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