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Lake Success, N.Y., August 19, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today announced six new PowerShot cameras offering diverse photographic options for users who have just begun their photographic journey or have been mastering their skills for many years. The new camera line-up delivers the unique features users want, with the superb image quality, ease-of-use and stylish design they have come to expect from Canon.
Whether
a professional photographer looking for a smaller camera to tote along
on assignment or a snap-happy sports fan heading to the big game, the
new PowerShot digital cameras give users options for upgrading their
shooting experience. All of the new cameras feature Optical Image
Stabilization and use the DIGIC 4 Image Processor, the proprietary
technology that accounts for the cameras' higher performance levels,
improved signal processing speeds and enhanced image quality. Smart
AUTO technology can now track moving faces and 22 different shooting
situations (up from 18 previously) by identifying the surroundings to
help ensure proper lighting and focus, providing the confidence to
deliver high-quality photos in virtually any situation, from group
snapshots, to landscapes, to portraits and more.
Select new
PowerShot models will have the ability to shoot 720p High-Definition
(HD) video, utilize the PureColor System LCD and for the first time
from Canon, a PowerShot Digital ELPH camera will have a touch screen
user interface for easy navigation through images and menus.
The
desire to capture a clear shot of a sunrise or sunset over a mountain
range can be fulfilled by using powerful features such as the brand new
10.0-Megapixel High Sensitivity System found on two of the new
higher-end PowerShot cameras, the PowerShot G11 and PowerShot S90.
Proven to enhance image quality in low-light situations and reduce
noise at high ISO speeds, the new High Sensitivity System which is
combined with the DIGIC 4 image processor, results in a faster shutter
speed to help reduce subject blur and camera shake in recorded images.
When it's not possible to use the flash at an event such as a wedding
or a dance recital, this High Sensitivity System will help ensure
images look great while making the user the envy of all in attendance.
"With
the introduction of these new PowerShot cameras, consumers will have a
wide array of choices when looking to upgrade and enhance their
photography experience," said Yuichi Ishizuka, senior vice president
and general manager, Consumer Imaging Group, Canon U.S.A. "Professional
and entry-level users alike will now have the opportunity to choose the
camera which best suits both their photographic and personal style at
the same time."
Canon PowerShot G11 Digital Camera (For Full Article On G11, click here)
The
PowerShot G-series has long been the flagship of the PowerShot line.
The new Canon PowerShot G11 Digital Camera further adds to the legacy
of this award-winning series with its advanced features, variety of
shooting modes and compatible EOS accessories which help to enhance
one's photographic creativity. Designed for those looking for a
pocket-sized camera with SLR functionality, this new powerful camera is
ideal for the consumer who is looking to capture beautiful landscapes
and professional portraits by offering:
Scheduled to be available in October, the PowerShot G11 Digital Camera retails for an estimated price of $499.
The PowerShot S90 is the camera photo enthusiasts have been waiting for to add to their photography arsenal. Borrowing its good looks from the PowerShot Digital ELPH line and its high-end functionality from the PowerShot G-series, this new camera has a High Sensitivity System sensor in addition to a 28mm wide-angle f/2.0 lens to help produce sharper images in low-light situations while the customizable control ring allows users to adjust shooting settings providing for further flexibility. For the professional photographer or advanced amateur interested in a versatile point and shoot camera, the PowerShot S90 provides a wealth of advanced technologies to capture those can't-miss moments. Other features of this camera include:
![]() Canon PowerShot SX20 IS and SX120 IS Digital Cameras When consumers are looking for a camera with a powerful zoom that is lightweight and easy-to-use, the PowerShot SX-series should be top-of-mind. Consumers can get a close-up shot without sitting in the front row and be assured images will be of superb quality. The latest additions to the SX-series are the PowerShot SX20 IS and PowerShot SX120 IS. Featuring: Scheduled to be available in September, the PowerShot SX20 IS Digital Camera retails for an estimated price of $399.99. ![]() Canon PowerShot SX120 IS Digital Camera Featuring: Scheduled to be available in September, the PowerShot SX120 IS Digital Camera retails for an estimated price of $249.99. Canon PowerShot SD980 IS and SD940 IS Digital ELPH Cameras Most noted for sleek, polished and stylish looks, the ELPH brand has evolved into a product that supremely reflects and expresses one's personal style. Tiny and compact, these cameras are best known for easily slipping into a shirt or pants pocket, while maintaining their appeal as a fashion accessory. For the first time ever from Canon, a member of the ELPH family will have a 3.0-inch touch panel PureColor System LCD further enhancing its appeal and ease-of-use. With this new line of ELPH cameras, color, style and personal reflection are still the hallmarks of the brand. Canon PowerShot SD980 IS Digital ELPH Camera Featuring: Scheduled to be available in October, the PowerShot SD980 IS Digital ELPH Camera retails for an estimated price of $329.99. ![]() Featuring: Scheduled to be available in September, the PowerShot SD940 IS Digital ELPH Camera retails for an estimated price of $299.99 ![]() |
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