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#SharkWeek brings some pretty predictable hashtags every year. #Jaw-some #fintastic #NeverSwimmingAgain #SharkAfterDark

Now there’s going to be one that will appeal a little more to underwater photographers: #Cagefree. Discovery has relinquished the reign of its Instagram account to underwater photographer Michael Muller for Shark Week. Mueller will be sharing his images of sharks outside the cage to change the public perception of sharks as the mindless, aggressors in attacking humans.

“The only time I get in a cage is when we are on the surface baiting Great White sharks, other than that moment there is no need for a cage,” Muller told Instagram. “The fact is that sharks are far more scared and skeptical of us, and with good reason. We are killing 100,000,000 sharks a year at this point. I have never even been close to being threatened by a shark.”

#Cagefree