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The tagline—“Spring Loaded”—suggested a flurry of new products would be unveiled, and Apple fans probably won’t be disappointed by today’s event, which saw the announcement of new iMac desktops; a new iPad Pro; a new, er, purple iPhone 12; a souped-up Apple TV 4K; and new gadgets called AirTags.

Photographers and videographers will be most interested in the new 24-inch iMac, which breaks new ground in a number of areas. For starters, its the first iMac with Apple’s own silicon, an M1 chip that packs in an 8-core CPU (4 performance cores and 4 efficiency cores), a 7-core or 8-core GPU, and a 16-core Neural Engine. Second, it has a radical new ultra-thin design featuring a 4.5K display (4480 x 2520 pixels) that covers the wide P3 color gamut and offers a maximum brightness of 500 nits. And third, well, it comes in a bunch of colors to match your decor—blue, green, pink, silver, yellow, orange, and purple.

There are two models on offer: The 7-core GPU model comes with a 256GB SSD (configurable to 512GB or 1TB), features two Thunderbolt (USB 4) ports, and includes a “basic” Magic Keyboard. The 8-core GPU model, on the other hand, has a 256GB or 512GB SSD as standard (configurable to 1TB or 2TB), boasts two Thunderbolt (USB 4) ports as well as two USB-C (USB 3) ports, and comes with a Magic Keyboard with Touch ID. The new iMac has a power adapter with a (color-matched) connector that attaches via magnets, and interestingly, the cable—color-matched as well, of course—also carries Ethernet, so the user gets to plug their Ethernet cable into the power brick instead of the computer.

You can order the new iMac from April 30, and they are expected to ship in the second half of May. The 7-core GPU model starts at $1,300, while the 8-core GPU iMac models start at $1,500—with a dollar change. By the way, if you want a yellow, orange or purple one (we know you do!), you’ll have to get the pricier 8-core GPU model—the cheaper model only comes in blue, green, pink and silver…