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An Underwater Photographer’s Guide to DEMA 2016
By DPG Editorial Staff, November 16, 2016 @ 12:46 AM (EST)


Less than an hour ago, team DPG touched down in Las Vegas. But it’s not the gambling, magic shows or other entertainment that has us excited—it’s the hundreds of brand new underwater photography items awaiting display on the Las Vegas Convention Center floor for DEMA 2016.

DEMA is the largest annual gathering in the diving industry, attracting hundreds of businesses and manufacturers, along with nearly 10,000 attendees. If you have any niche interest in the underwater community, DEMA can scratch it—from freediving to rebreathers.

What has us most excited—need we even say it—is all the new photo gear. It’s been a year of big camera announcements and there’s likely to be corresponding housings and accessories on display. Throughout the week, we will be bringing daily coverage of all the new items and goings-on around the show.

If you’ve made it to DEMA, then make sure to say hi to us at the boot (#5203). More importantly, make sure to attend the 2016 DEMA Underwater Imaging Cocktail Party, hosted by DPG and Wetpixel. Free drinks and underwater photo talk—that’s hard to beat.
 

DEMA 2016 Image Resource Center

If you only have a day or just a few hours to visit DEMA, make sure to head straight for the Image Resource Center. Here, you'll find all of the underwater imaging manufacturers, publications, and lots of familiar (and famous) faces.

As an added bonus, some of the top underwater photographers and equipment experts in the industry will be presenting seminars throughout the week. There’s lots of good stuff, so check out the schedule below. May we suggest “Content Is King: Connecting with Photographers Through Photojournalism” by DPG Editor Joe Tepper?
 


DEMA 2016 Underwater Imaging Booths

  • 10 Bar – 6228
  • Acquapazza – 8219
  • Aquatica – 7201
  • Backscatter UW Video & Photo – 7139
  • Beneath the Surface – 8213
  • Big Blue Lights – 8218
  • BS Kinetics – 7218
  • Canon U.S.A. Inc. – 8193
  • DivePhotoGuide.com – 5203
  • Epoque – 7228
  • Fantasea Line – 6193
  • Fisheye – 821
  • GoPro – 1119
  • Gates Underwater Products, Inc. – 6197
  • Ikelite – 5193
  • Intova – 8047
  • Keldan – 7219
  • Light & Motion – 7207
  • Nauticam International Ltd. – 7213
  • Northern California Underwater Photographic Society – 6204
  • Pelican Products – 5124
  • Prawno – 1093
  • ReefNet – 6219
  • Samy’s Camera – 8207
  • Seacam USA dba Waterhouse Tours – 6198
  • SeaLife Cameras (Pioneer Research) – 5217
  • Subal – 8195
  • UltraLight Control Systems – 7198
  • XIT 404, LLC – 7122
     

DEMA 2016 Image Resource Seminars

Wednesday, November 16, 11:00 AM–11:45 AM

Being Creative With Your Camera
Room: Show Floor – Booth #1630

Making the Jump from Sport Diving to Technical Diving
Room: Show Floor – Booth #6139

Wednesday, November 16, 12:00 PM–12:45 PM

Let There Be Light
Room: Show Floor - Booth #1630

Wednesday, November 16, 1:00 PM–1:45 PM

Alpine Cave Diving
Room: Show Floor – Booth #6139

How to Shoot Amazing Underwater & Topside Footage with Your Action Camera
Room: Show Floor – Booth #1630

Wednesday, November 16, 2:00 PM–2:45 PM

Shooting Big Animals for Conservation
Room: Show Floor – Booth #1630

Wednesday, November 16, 3:00 PM–3:45 PM
Armed for Success – Creative Underwater Light Placement
Room: Show Floor – Booth #1630

KISS Rebreathers Presents New and Future Developments in Sidemount Rebreather Technology
Room: Show Floor – Booth #6139

Wednesday, November 16, 4:00 PM–4:45 PM

The “11th Hour Hero” Enterprise
Room: Show Floor – Booth #1630

Thursday, November 17, 11:00 AM–11:45 AM
Exposing a Different Light – LED Video Lights for Underwater Stills
Room: Show Floor – Booth #1630

Women Underwater and Technical Diving
Room: Show Floor – Booth #6139

Thursday, November 17, 12:00 PM–12:45 PM

Content is King: Connecting with Photographers Through Photojournalism
Room: Show Floor – Booth #1630

Thursday, November 17, 1:00 PM–1:45 PM
Color in Video Capture: Filters and Lights
Room: Show Floor – Booth #1630

Unique Opportunities Through the PSAI International Academy for Technical Diving and Training
Room: Show Floor – Booth #6139

Thursday, November 17, 2:00 PM–2:45 PM
Successful Wide Angle Photography
Room: Show Floor – Booth #1630

Thursday, November 17, 3:00 PM–3:45 PM
CCR Training 2.0: Using Scenario-Based Training to Manage Risk
Room: Show Floor – Booth #6139

Image Quality: Separating Truth from Folklore
Room: Show Floor – Booth #1630

Thursday, November 17, 4:00 PM–4:45 PM
Teaching the New PADI Distinctive Specialty – Post Production Processing Using Lightroom
Room: Show Floor – Booth #1630

Friday, November 18, 11:00 AM–11:45 AM
Shaping the Light
Room: Show Floor – Booth #1630

The Mathematics of Diver Risk: How Seemingly Trivial Choices Radically Alter Your Chances of Dying
Room: Show Floor - Booth #6139

Friday, November 18, 12:00 PM–12:45 PM
Underwater Modeling: An Updated Guide from Both Sides of the Lens
Room: Show Floor – Booth #1630

Friday, November 18, 1:00 PM–1:45 PM
Finessing Your Footage – Strategies for Getting the Best Color from Your Underwater Video System
Room: Show Floor – Booth #1630

TruDive – Dive Planning
Room: Show Floor – Booth #6139

Friday, November 18, 2:00 PM–2:45 PM
Tools of the Trade: Utilizing Technology to Create Stunning Underwater Images
Room: Show Floor – Booth #1630

Friday, November 18, 3:00 PM–3:45 PM
Rebreather Divers: Gas Choices, The Good and The Bad
Room: Show Floor – Booth #6139

The Power of Imaging – Using Photos to Increase Business
Room: Show Floor – Booth #1630

Friday, November 18, 4:00 PM–4:45 PM
Into the Sun — How to Work with the Sun in Your Images
Room: Show Floor - Booth #1630

Saturday, November 19, 11:00 AM–11:45 AM
You Shoulda Been Here Last Week – An Unconditional Guide to Wide Angle Photography
Room: Show Floor – Booth #1630

Saturday, November 19, 12:00 PM–12:45 PM
Shooting Great Underwater Images with Your iPhone
Room: Show Floor – Booth #1630

Saturday, November 19, 1:00 PM–1:45 PM
Special Effects with LED Lighting
Room: Show Floor – Booth #1630
 

Underwater Imaging Cocktail Party 2016

One more reminder that the place to be on Thursday night (November 17th) if you're an underwater photographer is at the DPG/Wetpixel Underwater Imaging Cocktail Party. It kicks off around the pool area at the host hotel, The Westgate, at 8PM. End time: TBD. But what is certain is that a limited supply of free drink tickets will be available—so make sure to get there on time!
 

The underwater imaging industry gathers at the 2014 party in Las Vegas!

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