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An Underwater Photographer’s Guide to DEMA 2015
By Joseph Tepper, October 31, 2015 @ 04:00 PM (EST)

With more than 9,000 attendees, hundreds of booths, and countless presentations, DEMA can be an overwhelming experience—even for the seasoned veteran. Fortunately, DPG has picked through floor plans and show schedules to bring you this comprehensive “Underwater Photographer’s Guide to DEMA 2015.”

Here, we’ll break down the must-stop booths for the underwater image-maker, preview the informative presentations in the Image Resource Center, and give you the scoop on insider events, such as the DPG-Wetpixel Underwater Imaging Cocktail Party.

For those underwater photographers who cannot make the trek to Orlando, DPG will be providing the most comprehensive coverage of all of the new gear on display. You can find that over on our DEMA 2015 homepage.


DEMA 2015 Image Resource Center

The Image Resource Center at DEMA is the heart of the underwater imaging industry, with the vast majority of manufacturers on display in near proximity. In between checking out all the sweet new setups, make sure to stop by Booth 143 to say “hi” to the DPG team.

DEMA 2015 Underwater Imaging Booths

  • 10 Bar – 549
  • 360Heros – 244
  • 3D Action Video – 245
  • Acquapazza – 154
  • Aquatica – 255
  • Backscatter UW Video & Photo – 465
  • Beneath the Surface – 243
  • Big Blue Lights – 263
  • Bonica Precision Inc. – 653
  • Canon U.S.A. Inc. – 457
  • DivePhotoGuide.com – 143
  • Fantasea Line – 342
  • Fisheye – 153
  • GoPro – 482
  • Gates Underwater Products, Inc. – 451
  • I-DiveSite – 563
  • Ikelite – 543
  • Intova – 163
  • Keldan – 252
  • Light & Motion – 450
  • Nauticam International Ltd. – 157
  • Northern California Underwater Photographic Society – 362
  • Orcalight – 651
  • Pelican Products – 1821
  • Prawno – 237
  • Reef Photo & Video and Inon – 156
  • ReefNet – 558
  • Samy’s Camera – 158
  • Seacam USA dba Waterhouse Tours – 350
  • SeaLife Cameras (Pioneer Research) – 443
  • Subal – 346
  • UltraLight Control Systems – 353
  • XIT 404, LLC – 345


DEMA 2015 Image Resource Seminars

Wednesday, November 04, 11:00 AM – 11:45 AM
What's Wrong with My Picture?
Learn new pro tips and tricks including how to maximize the potential of your images in post, figure out which issues need adjustment, and the right tools to use in Lightroom and Photoshop.
Presented by Erin Quigley

Wednesday, November 04, 12:00 PM – 12:45 PM
Advanced Lighting Techniques

Emmy award-winning Director of Photography, Cristian Dimitrius shares his techniques for best use of ambient light and artificial light. You will learn how to optimize the use of your available lights and create really interesting looks when shooting your underwater videos. This seminar is for both beginners and experienced shooters.
Presented by Cristian Dimitrius

Wednesday, November 04, 1:00 PM – 1:45 PM
Innovation in Underwater Optics

Learn history, theory, tips, and tricks in this survey of historical underwater optical designs, and get an under the hood look at the new products they have inspired, and a sneak peak at great things to come. Edward Lai, developer of the Nauticam macro and wide-angle lens line, will show the historical designs that inspired and modern software that enabled these new products to be produced.
Presented by Edward Lai

Wednesday, November 04, 2:00 PM – 2:45 PM
Underwater Optics Fundamentals

Underwater housing ports represent the largest impact on image quality. Port types, materials, performance and other factors are discussed in this lightly technical and practical look at underwater optics. Learn how to choose the best option for your underwater rig and yield the best results.
Presented by John Ellerbock

Wednesday, November 04, 3:00 PM – 3:45 PM
Ultimate Detail: Get the Most from the New High Resolution Cameras

Cameras like the Nikon D810, Sony A7R II and the Canon 5DS offer unprecedented resolution. Learn how to take advantage of that image quality underwater while avoiding the pitfalls.
Presented by Chris Parsons

Wednesday, November 04, 4:00 PM – 4:45 PM
Lightning in a Bottle

A “how-to” discussion on capturing fast action, small animal behavior shots and using a variety of lenses for macro photography. Includes light technical information and images of rare and interesting subjects.
Presented by Mike Bartick

Thursday, November 05, 11:00 AM – 11:45 AM
The Secrets to Make Great Videos

As video cameras are becoming more and more popular, during this seminar Cristian will encourage attendees to use creativity and find stories in every dive. From stories of his award-winning wildlife sequences to funny diaries from dive trips, you will be inspired to use every opportunity you have in your diving adventures to tell a story. The only limit will be your imagination.
Presented by Cristian Dimitrius

Thursday, November 05, 12:00 PM – 12:45 PM

A “how-to” discussion on the techniques that help create stronger images. Compositions, lighting, strobe angles and peak of the action photography are all covered in this seminar along with published images and rare critters.
Presented by Mike Bartick

Thursday, November 05, 1:00 PM – 1:45 PM
How to Shoot Amazing Underwater & Topside Footage with Your Action Camera

Learn how to shoot underwater, topside, and social elements to make a compelling and complete dive trip video with your action camera that your friends and family will love. Topics include underwater video shooting techniques, topside time lapses, stable handheld video, as well as capturing amazing aerial footage.
Presented by Joel Penner

Thursday, November 05, 2:00 PM – 2:45 PM
Dirty Tricks for Underwater Shooters in Lightroom and Photoshop

Some call it cheating, Erin calls it fun! Who'll win in the fight between ethics and aesthetics? Learn new pro tricks in Lightroom and Photoshop to overcome common challenges for underwater shooters.
Presented by Erin Quigley

Thursday, November 05, 3:00 PM – 3:45 PM
The Photographer's Eye

Tips for developing and training the eye for (underwater) photography. Topics include what to shoot if no interesting subject seems to be available and how to see things with a photographer's eye.
Presented by Rico Besserdich

Thursday, November 05, 4:00 PM – 4:45 PM
Color Balance Underwater

Nailing the color is crucial to shooting video and still images underwater. This session will focus on the science and art of getting the color “right” with different cameras and tools.
Presented by Chris Parsons

Friday, November 06, 11:00 AM – 11:45 AM
The Power of Underwater Imaging

A picture says a thousand words — share your experiences with images. This session discusses the business of imaging: How images create customer interest, destination and store visits, loyalty, and revenues... What is happening in the dive and photo industry? How can centers, destinations, and their staffs benefit financially? Join us and learn how!
Presented by Rick Voight

Friday, November 06, 12:00 PM – 12:45 PM
Optimizing Your Compact Camera for Amazing Shots

Learn about the cameras, accessories, and techniques needed to take great underwater photos and videos with your compact camera. From wide angle to macro, learn what camera features to look for when selecting a camera and the right accessories you need to get the results you want. Techniques covered include strobe placement, how to judge your exposure, and video shooting techniques.
Presented by Jim Decker

Friday, November 06, 1:00 PM – 1:45 PM
Quality in Carryon

Professional explorer and filmmaker, Jill Heinerth will feature exciting images and video clips from caves and wrecks around the world, sharing tips on how to shoot 4K video and magazine ready still images from a camera package that easily fits in the overhead luggage bin.
Presented by Jill Heinerth

Friday, November 06, 2:00 PM – 2:45 PM
New Concepts of Teaching Underwater Photography

n this seminar we will be exploring new techniques for underwater photography that can be integrated into specialty courses. Learn how to create a course for your dive shop that is fun and easy to understand for students new to underwater photography.
Presented by Rico Besserdich

Friday, November 06, 3:00 PM – 3:45 PM
Repositioning Your Strobes in Post

Learn how to use the mind-blowing tools in Lightroom and Photoshop to virtually re-light your images in post.
Presented by Erin Quigley

Friday, November 06, 4:00 PM – 4:45 PM
In the Company of Big Animals

Amos Nachoum, leading explorer and big animals photographer, shares his secrets and highlights the gear used to create images of diving polar bears, leopard seal predation, smiling great whites, orca feeding, nursing whales and snow leopard loving.
Presented by Amos Nachoum

Saturday, November 07, 11:00 AM – 11:45 AM
The Next Level

Take your creative approach to underwater photography to the next level!  We'll share some of our favorite tips and techniques, along with settings and equipment, that will be sure to help you elevate your skills.
Presented by Michael Zeigler and Todd Winner

Saturday, November 07, 12:00 PM – 12:45 PM
Expanding Your Portfolio

A “how-to” focused on exploring new and creative ways to approach your image making. Topics include super macro techniques, reverse ring macro, macro wide open, close focus wide angle and fluro photography.
Presented by Mike Bartick

Saturday, November 07, 1:00 PM – 1:45 PM
Creating Underwater Virtual Reality Experiences

360Heros CEO Michael Kintner and NOGI award-winning diver Bill Macdonald will explain the workflow and techniques used to create immersive, underwater virtual reality experiences. This includes filming techniques, content presentation and a discussion of the growing applications for virtual reality in ocean exploration and conservation.
Presented by Michael Kintner & Bill Macdonald

Saturday, November 07, 2:00 PM – 2:45 PM
Ambient Light UW Photography

This seminar covers tips, techniques and concepts about shooting underwater images with the ambient light (sun) as the only available source of light.
Presented by Rico Besserdich

Saturday, November 07, 3:00 PM – 3:45 PM
Underwater Imaging — A Practical Look at Technology 2015

Continued rapid advances in camera technology can both benefit underwater imaging and at the same time be complex and confusing. Fear not. In this presentation we will unravel technology buzzwords like 8K, HDR and image circle, delve into sensor technology, examine the port-to-codec chain, consider both camera convergence and diversity, and evaluate what it all means for underwater imaging.
Presented by John Ellerbock


Underwater Imaging Cocktail Party 2015

Let’s be real—the highlight of DEMA is the Underwater Imaging Party! More than 300 of the industry’s best and brightest gather for drinks, grub and a good time. Hosted by DivePhotoGuide and Wetpixel, this year’s party will kick off at 8PM at the Rosen Center Pool on Wednesday, November 4th. See you there!

The underwater imaging industry gathers at the 2013 party in Orlando, Florida.




Fantasea FG7X II
Ikelite Housing for Nikon D500
I-DiveSite Venom 35s
SeaLife DC2000
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