Tiffany's & Co. Supports Coral Reef Conservation
Tiffany & Co. unveiled new store windows with an “Under the Sea” theme, designed to raise awareness about the damage coral harvesting inflicts on critically important marine ecosystems. The various scenes of the ocean floor feature coral shapes sculpted in resin and paired with jewelry from Tiffany’s renowned collections.
Tiffany window designers created a fantasy world around this serious subject. Each window offers a different view—and a different hue—of the ocean floor. The topography of hills and valleys is shaped by glittering sand and bathed in deep blue, pristine white, lavender or turquoise. Gossamer fabric forms waves of color and bubbles swirl around vibrant coral shapes sculpted in resin. The ocean-themed windows seek to inform the public that corals are living animals. Together with the reef systems which they help create, corals provide marine life with food and fertile grounds for reproduction.
In addition, Tiffany supports SeaWeb, a nonprofit organization, and its Too
Precious to Wear campaign, designed to educate consumers and
retailers about coral conservation. Tiffany also backs the
reauthorization of a U.S. Coral Reef Conservation Act and the addition
of red coral to the Convention for International Trade in Endangered
Species (CITES) Appendix II, which lists species that could become
threatened with extinction if trade is not carefully monitored.
The protection of corals is just one of several initiatives Tiffany has undertaken in the area of social and environmental responsibility. Tiffany is committed to what it calls “sustainable style,” enduring designs of beauty that pose no threat to natural resources.
The “Under the Sea” windows will be on view throughout the summer, with rotating designs from Tiffany’s renowned collections, including Bezet, a new diamond engagement ring.
Photos: Joe Schildhorn
