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Sony Surpasses Nikon at LensRentals
By Joseph Tepper, October 27, 2017 @ 10:53 AM (EST)
Source: PetaPixel

Move over Nikon—Sony is on the up-and-up.

Sony has surpassed Nikon as the #2 rental gear requested from LensRentals.com, according to a report shared with PetaPixel. LensRentals is the largest camera gear rental company in the US, so the rise on the virtual podium is significant.

“Sony has overtaken Nikon for #2 in the popularity stakes,” a spokesperson from LensRentals shared via PetaPixel. “We’d hinted at this being the case in 2016, but it’s clear this year.”

Canon is still the king of camera rentals, but Sony’s second place finish is indicative of the company’s rise in prominence in the industry. This is the first year that the total amount of Sony rental gear surpassed Nikon. One potential explanation is that Sony lenses are popular for videography as well.

How long will it be before Canon falls? Check out the insightful report on PetaPixel.




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