DPG is a comprehensive underwater photography website and community for underwater photographers. Learn underwater photography techniques for popular digital cameras and specialized professional underwater equipment (wide angle, macro, super macro, lighting and work flow). Read latest news, explore travel destinations for underwater photography. Galleries of professional and amateur underwater photography including wrecks, coral reefs, undersea creatures, fashion and surfing photography.
Dive Photo Guide

News

Microsoft Includes Shark Diving In New "I'm a PC" Campaign
By Jason Heller, September 20, 2008 @ 02:00 AM (EST)
Progressive ad agency Crispin Porter Bogusky was charged with the task of developing Microsoft's new $300 million ad campaign to battle the growing Mac market. Surely you are familiar with the "I'm a PC & I'm a Mac" ads from Apple. So the agency decided to roll out a massive campaign to bust the stereotype created by the apple ads. The campaign includes a images and videos that are uploaded by internet users, which I saw live in Time Square yesterday, in  the form of gigantic video screens rotating some of the uploads from the new microsite located at lifewithoutwalls.com. 
 
Microsoft I'm A PC Shark Cage
 
Microsoft I'm A PC Shark Cage

I have to imagine that the girl in the shark cage was shot by the agency and not a consumer uploaded video. Not because it is of fantastic quality, because it's not, but because I doubt that someone actually found the time to add the campaign tagline to her slate since this campaign was so recently announced. Nonetheless, I was happy to see  a diver in a shark cage larger than life yesterday in Time Square!
 
Microsoft I'm A PC Times Square

 
 

RELATED ARTICLES

RELATED PRODUCTS

Fantasea FG7X II
Ikelite Housing for Nikon D500
I-DiveSite Venom 35s
SeaLife DC2000
Be the first to add a comment to this article.
You must be logged in to comment.
Support Our Sponsors
Newsletter
Travel with us

Featured Photographer



Follow Us

Sponsors