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Lord & Taylor New York Underwater Photography Exhibition
By Jason Heller, July 23, 2007 @ 02:00 AM (EST)

New York underwater photographer Fernwood Mitchell's colorful images adorned the walls of the famous department store on Fifth Avenue in the heart of New York City.

The popular upscale department store Lord & Taylor recently incorporated and underwater theme throughout their flagship New York City store. Photographer Fernwood Mitchell provided a wide selection of beautiful macro shots that were displayed along the elevator banks and in different apparel sections, while underwater video clips were playing on monitors in the main entrance, in the windows and among the make-up and fragrance counters.

 

 

 

It's great to see underwater imagery being used in such a mainstream venue. The images and videos looked fantastic and provided a feeling of calm throughout the store. Lord & Taylor is an iconic New York department store, and we offer our congratulations to Fernwood for being part of such a great exhibition.

 

 


Fernwood Mitchell signing posters at the grand opening exhibit

 

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