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GoPro Announces HERO9 Black with 5K Video
By Ian Bongso-Seldrup, September 17, 2020 @ 02:00 AM (EST)

GoPro has unveiled the latest version of its popular action cam—the HERO9 Black—with a slew of upgrades and improvements over its predecessor, announced a little less than a year ago. The new model boasts a new 1.4-inch front-facing display and a larger 2.27-inch rear touchscreen, a new 20MP sensor that shoots 5K/30p as well as 4K/60p and 1080/240p, and a removable wider-angle lens that can be replaced with the new Max Lens Mod, which has a 155° field of view.

Despite the extra display and enlarged touchscreen, GoPro says the HERO9 Black has 30% more battery life than its predecessor. However, the device is also a touch larger (and heavier), so cases and housings for the HERO8 won’t be compatible.

Available now, the GoPro HERO9 Black costs $450 on its own, but you can get it for $100 less when you get a one-year GoPro subscription as well. Effectively, there’s no reason not to, since the first year’s subscription is actually included in that $350 price. GoPro are, of course, banking on you continuing the $50/year subscription thereafter—hoping you’ll be unwilling to give up the unlimited cloud storage, “no questions asked” camera replacement, and gear discounts that come with it.
 



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PRESS RELEASE

GoPro Packs More of Everything into New HERO9 Black

  • New Sensor Delivers 5K Video, 20MP Photos and HyperSmooth 3.0 Video Stabilization
  • New Front-Facing Display, Larger Rear-Display and 30% Longer Battery Life
  • Max Lens Mod Accessory Brings Max HyperSmooth and Ultra Wide-Angle Max SuperView to HERO9 Black
  • GoPro Subscribers Save $100 on HERO9 Black at GoPro.com



SAN MATEO, Calif., Sept. 16, 2020 /PRNewswire/ – GoPro, Inc. (NASDAQ:GPRO) today announced its new camera, HERO9 Black—featuring “more everything”—including a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling, a new front-facing display, a larger rear display, 30% more battery life, and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.

HERO9 Black—featuring “more everything”—including a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling, a new front-facing display, a larger rear display, 30% more battery life, and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.

HERO9 Black is available globally for an MSRP of $449.99, or $349.98 with a one-year subscription to GoPro. Existing GoPro subscribers can also take advantage of the $349.98 pricing at GoPro.com.

GoPro also shared that it has updated the name of its GoPro Plus subscription offering to simply GoPro, reflecting how central the subscription service has become to the brand’s product experience.

“HERO9 Black reflects our commitment to delivering what our customers have been asking for, including more value for their money,” said Nicholas Woodman, GoPro’s founder and CEO. “HERO9 Black is a beast of a product, and GoPro subscribers can get it for $100 off at GoPro.com while also enjoying unlimited cloud storage of their GoPro footage, up to 50% on everything at GoPro.com and no-questions-asked camera replacement. And we’re not done, with more value adds coming to GoPro subscribers later this year.”

GoPro has also eliminated plastic from HERO9 Black’s packaging and added value by packaging the camera in a high-quality travel case that fits additional mounts and accessories.

“Reducing as much plastic as possible from our business is a priority for us,” said Woodman. “We’re excited to package HERO9 Black in a high-value travel case instead of traditional wasteful packaging, and we’re committed to doing the same with the rest of our cameras by the end of 2021.”
 


HERO9 Black Features:

  • New Image Sensor
  • Video: 5K30, 4K60, 2.7K120, 1440p120, 1080p240 and more
  • Photo: 20MP
  • New 1.4” front color display with live preview and status modes
  • Larger 2.27” rear touch display with touch zoom
  • 30% more battery life than HERO8 Black with improved cold weather performance
  • Removable, rechargeable battery
  • HyperSmooth 3.0 with in-camera horizon leveling
  • TimeWarp 3.0 featuring Real Speed and Half Speed
  • 1080p Live Streaming
  • 1080p Webcam mode
  • Power Tools: HindSight, LiveBurst, Scheduled Capture and Duration Capture
  • SuperPhoto + HDR Night lapse video
  • RAW photos
  • Digital lenses
  • Voice control with 14 commands in 11 languages + 6 accents
  • 3 microphones with advanced wind-noise reduction
  • Stereo + RAW audio
  • Larger speaker for improved audio playback
  • Removable lens cover
  • Built-in folding mounting fingers
  • Rugged + waterproof to 33ft (10m)
  • Compatible with Max Lens Mod, Light Mod, Display Mod and Media Mod for HERO9 Black

Introducing the All-New Max Lens Mod for HERO9 Black

The all-new Max Lens Mod ($99.99) brings unbreakable Max HyperSmooth video stabilization and low-distortion, ultra-wide Max SuperView to HERO9 Black at up to 2.7K60 resolution. Max Lens Mod also allows for horizon lock even when the camera is rotated a full 360°. This enables mind blowing creative versatility for social media producers, film and television professionals and weekend warriors, alike.

HERO9 Black-compatible Mods also include the Media Mod for HERO9 Black ($79.99), now with a removable foam windscreen; Display Mod ($79.99); and Light Mod ($49.99).

Max Lens Mod will be available globally starting October 2020. The Media Mod for HERO9 Black and Display Mod will be available starting Sept. 16. The Light Mod is currently available on GoPro.com as well as at select retailers.

Subscribing to GoPro

The GoPro subscription service delivers the best value and end-to-end experience to GoPro users. GoPro subscribers benefit from no-questions-asked camera replacement; unlimited cloud storage of their GoPro photos and video at original quality; enhanced live streaming to GoPro.com with fewer restrictions than other live streaming services; up to 50% on mounts and accessories at GoPro.com, including the brand-new lineup of GoPro Lifestyle Gear; plus, up to $100 savings on new camera purchases.

The GoPro subscription is available for $49.99 annually or $4.99/month.

HERO9 Black Million Dollar Challenge

For the third year in a row, GoPro is challenging its users to create the launch highlight reel for its new flagship camera. Open exclusively to owners of HERO9 Black, the Million Dollar Challenge will award an equal share of $1,000,000 to entrants whose video clips are chosen for the HERO9 Black Million Dollar Challenge video that will be released in December 2020.

Beginning today, HERO9 Black users are invited to capture and submit their video clips for consideration to the HERO9 Black Million Dollar Challenge on GoPro.com/Awards. Submissions close on Friday, December 4.

Global Availability

HERO9 Black is on sale internationally starting today on GoPro.com and at select retailers around the world. The camera retails for $449.99 MSRP or on GoPro.com for $349.98 with the purchase of a one-year subscription to GoPro. Existing GoPro subscribers can also take advantage of the $349.98 pricing at GoPro.com.

HERO9 Black joins GoPro MAX at $499.99 MSRP, or $399.98 with a one-year GoPro subscription; HERO8 Black at $349.99 MSRP, or $299.98 with a one-year GoPro subscription; and HERO7 Black at $249.99 MSRP to round out the full 2020 GoPro Lineup.

Visit GoPro.com to shop the 2020 GoPro Lineup. Learn more about HERO9 Black GoPro’s blog The Inside Line.

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