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Digital Camera Market Dropped 22% in 2018
By Ian Bongso-Seldrup, July 8, 2019 @ 10:00 PM (EST)
Source: DPReview


It may be an awesome time to be in the market for a digital camera, but trying to sell digital cameras in that market? Not so much. According to Japanese publication Nikkei, there was a 22% decrease in unit shipments of digital cameras in 2018 with just over 20 million units sold around the world.

But it’s not all doom and gloom for the top five camera companies, which collectively command an 85% share of the market—even if they are sharing a smaller pie. Impressively, Canon actually saw its market share increase 3.9% to 40.5%, while Fujifilm also saw growth, of 1.3%, to 5.1%. Nikon’s market share slid the most, by 2.7%, to 19.1%, but it still holds the number two spot ahead of Sony, whose share dropped slightly, by 0.7%, to 17.7%. Olympus rounds out the top five with 2.8% after a small increase of 0.1%.

As usual, the culprit is that camera in your pocket that also makes phone calls…

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