Desmond Tutu Launches New Global Anti-Whaling Campaign

"What makes it even worse is the brutality (of whale hunting)," said Tutu, a Nobel peace laureate, at the launch.

The International Fund for Animal Welfare (IFAW), which backs the campaign, says whales are usually hunted with grenade-tipped harpoons that explode inside the animal.

The world imposed a moratorium on all whale hunts in 1986 after many species were driven toward extinction by decades of exploitation for meat, oil and whalebone.