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D850 Sales Buoy Nikon’s 2017 Profits
By Joseph Tepper, May 15, 2018 @ 10:23 AM (EST)

Love that D850 DSLR camera you purchased? Well, we’re willing to bet Nikon loves it even more. Building off the D850’s impressive sales Nikon has reported a 776% increase in year-to-year profits.

That’s a rather insane increase, especially since overall revenue in the same period actually dropped slightly. While gross revenue slid by $29 million, overall profitability increased by $318 million in the period of March 2017-2018. And the company gives credit to restructuring and the ultra-popular D850 full-frame DSLR. 

“As a result, revenue for the Imaging Products Business decreased by 5.8% year on year to 360,703 million yen,” reads Nikon’s financial report. “Operating profit, however, rose by 76.2% year on year to 30,222 million yen due to the efforts to improve profitability through the restructuring.”

Good work D850 purchasers—you may be helping to singlehandedly save Nikon. 

h/t [DPreview.com]

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