Coral Reefs On New York City Subway Cars?
August 14, 2007 @ 06:54 PM (EST)
was intrigued when I learned of the new campaign from Westin Hotels to wrap the inside of NYC subway cars with nature themes. It's part of their "This is How It Should Feel" campaign.
Fortunately Westin has a website with pictures of the entire campaign, which I must say was brilliantly executed. The agency's involved were Deutsch and MediaVest.
As you can see in the images here, once again, underwater imagery comes to the masses through the eyes of big-time creative directors...
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