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Canon Adds Three to The PowerShot Line

By Jason Heller, August 28, 2008 @ 02:00 AM (EST)

Continuing a trend, Canon once again upgrades their PowerShot series with high end features and new designs. The PowerShot line has been very popular point & shoots among underwater photographers. At this point Canon has an underwater housing available for pretty much all of their new releases, and we expect these new cameras to be just as popular with divers and underwater photographers as they have been historically.

PRESS RELEASE

LAKE SUCCESS, N.Y., August 26, 2008 - Canon U.S.A., a leader in digital imaging, is expanding its PowerShot line of digital cameras with the announcement of two new additions to its affordable A-series line, and one new ultra-zoom digital camera to its SX-series of ultra-zoom cameras. Sporting a new look, the PowerShot A1000 IS and PowerShot A2000 IS digital cameras combine the robust feature-set consumers have come to expect from Canon's point-and-shoot digital cameras, coupled with a sleek design, giving a slimmer, lighter and more compact body to this camera line. The new PowerShot SX110 IS digital camera offers users all the benefits of a point-and-shoot camera, but with the ultra-zoom optical range needed to capture shots from the orchestra when seated in the balcony. The Canon PowerShot A1000 IS digital camera features a 10-megapixel resolution, 4x Optical Zoom lens, DIGIC III Image Processor and comes in four stylish, two-toned colors. The PowerShot A2000 IS digital camera also has a 10-megapixel resolution, as well as DIGIC III Image Processor and is equipped with a 6x Optical Zoom lens, and a 3-inch LCD screen. The PowerShot SX110 IS digital camera features a 9-megapixel resolution, DIGIC III Image Processor, 3-inch LCD screen and 10x Optical Zoom lens. All cameras allow for close-up shots for those important occasions where you can't be right on top of the action and a zoom may be required - all with the ease of popping in two AA batteries so a shot is never missed. Each camera is equipped with an optical image stabilized lens to help reduce camera shake, and High ISO Auto which takes into account the subject's movement, which helps to provide crisp and clear images regardless of how far the zoom extends.

Building upon the user-friendly reputation of the PowerShot family, all three cameras feature Easy Mode, which limits camera functions to the basics for simplified operation, creating ease-of-use for even the most entry-level camera owner. Additionally, the cameras are equipped with PictBridge and Canon Direct Print, enabling consumers to print photos anywhere.

"With the new A-Series cameras, users don't have to sacrifice cutting-edge technology for innovative style, or ease-of-use" said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "These cameras include the best technology Canon has to offer, along with colorful and unique designs that pack today's lifestyle trends into an affordable, compact digital camera. Additionally, the new SX camera is the ultimate in compact functionality. This camera will meet the technology needs of beginners and photo enthusiasts alike."

Advancing the A - PowerShot A1000 IS and A2000 IS Digital Cameras
The new PowerShot A-Series cameras remain perfect for families purchasing their first digital camera, travelers who don't want to worry about charging their batteries while "on-the-go" and new parents looking for an affordable, family-friendly camera that perfectly captures special moments. At the same time, a revamped design also makes these cameras the ultimate choice for the style-conscious consumer. The PowerShot A1000 IS digital camera evokes elegance with its gentle curved grip, and offers the opportunity for individual expression via its four color choices; gray, blue, gold and purple. The two-tone silver PowerShot A2000 IS digital camera features a clean, modern silhouette and a matte finish around key controls for a high-end look and feel.

Ultra Zoom - PowerShot SX110 IS Digital Camera
The new PowerShot SX110 IS digital camera is perfect for the parent trying to capture the winning goal or the outdoorsman trying to capture the perfect sunset. At the same time, this modern-looking and elegant form, available in both black and silver , is easy to hold and fits snuggly in the palm of your hand. What's more, the 3-inch LCD screen and easy-to-use control dial make capturing and viewing images seamless.

Availability and Pricing
Scheduled to be available in September, the PowerShot A1000 IS and the PowerShot A2000 IS digital cameras will have suggested selling prices of $199.99* and $249.99*, respectively. Also, available at the end of August, the PowerShot SX110 IS digital camera will have a suggested selling price of $299.99*. All cameras include two AA batteries, 32MB SD memory card, USB interface cable, AV cable, wrist strap and Canon's software suite.

New Product Feature Set:

Product Features	PowerShot A1000 IS	PowerShot A2000 IS	PowerShot SX110 IS
Image Processor	DIGIC III • Face Detection Technology • Motion Detection Technology • Red-eye Correction	DIGIC III • Face Detection Technology • Motion Detection Technology • Red-eye Correction	DIGIC III • Face Detection Technology • Motion Detection Technology • Red-eye Correction
Megapixel	10	10	9
Optical Zoom	4x	6x	10x
LCD Screen	2.5"	3.0"	3.0"
Image Stabilization	Optical Image Stabilization	Optical Image Stabilization	Optical Image Stabilization

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