Adopt-a-shark? Conservationists Seek Sympathy For Predator

Rows of razor sharp teeth, a carnivorous appetite and a bad reputation as a "man-eater" have made sharks a tough public relations challenge for conservationists striving to rally support for protecting the misunderstood fish's dwindling numbers. But experts say people's attitudes toward sharks have been changing since the days when a single mistaken nibble on a human in Hawaiian waters spurred hunts for the "rogue" suspect. Tactics for bringing attention to sharks' plight have included adopt-a-shark programs, awareness stickers designed by cartoonist Jim Toomey, and a public disavowal of the Chinese delicacy shark's fin soup by NBA star Yao Ming. Combining fascination and mortal fear, it's easy to see why tales of attacks grab headlines...