Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup by putting up billboards in China that feature Yao Ming
Rows of razor sharp teeth, a carnivorous appetite and a bad reputation as a "man-eater" have made sharks a tough public relations challenge for conservationists striving to rally support...
China's towering basketball star Yao Ming pledged Wednesday to never eat the Chinese delicacy sharks fin soup as part of a campaign to save the endangered fish from extinction. "I pledge to...