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DPG Visits Popular Photography Magazine's Testing Lab
October 05, 2007 10:27AM CDT
Category: PHOTO
Article Tags:
DPG, DivePhotoGuide, Popular Photography Magazine, Pop Photo Testing Lab, Mike McNamara
DPG, DivePhotoGuide, Popular Photography Magazine, Pop Photo Testing Lab, Mike McNamara
DPG
The other day Mike McNamara invited me over to the Popular Photography & Imaging Magazine offices. New York is home to many media powerhouses, and the parent company behind Pop Photo, Hachette Filipacchi, and the massive holding company behind them, Lagardere, are names to be reckoned with. So it was no surprise to see the in-house testing labs and dark room where all the camera, flash and printer tests are performed. Some of the testing equipment is identical to what the manufacturers themselves use to test optical quality and color accuracy of cameras and lenses. This lab is where Executive Technical Editor Mike McNamara calls home. For 17 years he has been testing and reviewing cameras. He has witnessed the digital evolution intimately and probably knows more about digital photography than just about anyone I've ever met... Continue reading.
The other day Mike McNamara invited me over to the Popular Photography & Imaging Magazine offices. New York is home to many media powerhouses, and the parent company behind Pop Photo, Hachette Filipacchi, and the massive holding company behind them, Lagardere, are names to be reckoned with. So it was no surprise to see the in-house testing labs and dark room where all the camera, flash and printer tests are performed. Some of the testing equipment is identical to what the manufacturers themselves use to test optical quality and color accuracy of cameras and lenses. This lab is where Executive Technical Editor Mike McNamara calls home. For 17 years he has been testing and reviewing cameras. He has witnessed the digital evolution intimately and probably knows more about digital photography than just about anyone I've ever met... Continue reading.
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