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PRESS RELEASE
 
Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.

“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide," said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”
Nikkor 45mm Tilt Shift Lens

When shooting subjects, such as tall buildings with a conventional lens, composition often calls for tilting the axis of a camera. This typically results in a significant distortion of converging lines, impacting the desired visual accuracy of the image. A PC-E NIKKOR lens’ “shift” control provides correction for this type of distortion. “Shift” control can also give a photographer the ability to “effectively” move the apparent position of the camera—providing further perspective versatility, allowing, for example, the ability to avoid unwanted reflections in an image.

 

Nikkor 85mm Tilt Shift Lens

 

A PC-E lens’ “tilt” control gives photographers additional creative control over depth-of-field. Known as the Scheimpflug principal, tilt-shift lenses are capable of modifying the focal plane of the lens, allowing the extension or limitation of the point of critical sharpness in the image. The combination of “tilt” and “shift” controls featured in all PC-E NIKKOR lenses gives photographers extraordinary control over perspective—control which simply is not possible with conventional lenses.

A special tilt/shift mechanism gives users up to +/- 11.5mm shift for perspective control and +/- 8.5-degree tilt control for creative focus. The Perspective Control lenses correct distortion and vanishing point issues with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics rotate up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Photographers can confirm the effect of each adjustment accurately through their Nikon SLR viewfinder.

The new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D offer a combined standard-to-medium telephoto range coupled with dramatically expansive depth-of-field that is well suited for a variety of tasks and the exploration of new levels of creativity.

All NIKKOR-E lenses incorporate a rounded nine-blade electromagnetic diaphragm that provides auto aperture control when used with Nikon SLRs that feature an electronically controlled aperture, including the D3, D300 and newly announced D700 camera.* This unique feature allows photographers to more easily compose images without the typical darkening of the frame experienced with other lenses of this type.

The PC-E Micro NIKKOR 45mm f/2.8D ED lens continues the NIKKOR legacy of high-quality optics and durable design. It features an Extra-low Dispersion (ED) glass element providing superior sharpness and color fidelity by effectively minimizing chromatic aberration and three aspherical lens elements to minimize various other types of lens aberration. While both lenses offer a 1:2 reproduction ratio, the PC-E Micro 85mm f/2.8 D lens offers a medium-telephoto angle of view and increased camera-to-subject working distance that is preferable in many applications. In addition, both lenses incorporate Nikon’s Super Integrated coatings that deliver superior color reproduction, as well as Nikon’s exclusive Nano Crystal Coat to virtually eliminate any remaining instances of ghosting and flare.

Together with the recently announced NIKKOR PC-E 24mm f/3.5 ED lens, photographers now have a comprehensive assortment of Perspective Control NIKKORs ranging from wide to medium-telephoto from which to choose.

The PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses are scheduled to become available through Nikon authorized dealers in the U.S. beginning in August 2008 for an estimated selling price of $1,799.95 and $1,739.95, respectively.**

 


SB 900 Speed Light

 

Nikon SB-900 SpeedlightNikon, Inc. today introduced the SB-900 Speedlight to provide Nikon digital SLR photographers with a flash capable of a wide zoom range, increased versatility, faster recycling time, and a wealth of intelligent features to enhance the already vast functionality of the Nikon Creative Lighting System (CLS). Building on the success of the popular SB-800 Speedlight, the SB-900 provides users with extensive creative lighting possibilities with a simplified interface and the ability to stay up to date with future technologies through user-applied firmware updates.*

The SB-900 offers unprecedented zoom range coverage from 17 to 200mm, to increase flexibility in a variety of shooting conditions, while automatically adapting itself to Nikon’s FX or DX-format cameras. Additionally, light output has been increased to a maximum guide number of 48/157.5 (ISO 200, meters/feet at 35mm FX-format and Standard). Photographers can now also select from three light patterns; “Center-weighted” provides the highest guide number and is suitable for images such as portraits, where light falloff at the image edges is of less importance. “Standard” provides a familiar pattern, similar to the SB-800, and is ideal for general photography and “Even” which delivers the most consistent edge-to-edge coverage, making it ideal for situations such as group photography. Additionally, Nikon’s newest flagship Speedlight provides photographers with advanced wireless i-TTL capabilities allowing the utilization of multiple Speedlights with ease and confidence on location or in the studio.

“Nikon is proud that its innovative leadership in flash technologies has been praised by photographers who have realized the versatility and power that the Nikon Creative Lighting System contributes to their photography,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “The SB-900 Speedlight now provides photographers with a new level of portable lighting functionality, with performance and intelligent features that adapt to an even wider scope of lighting challenges.”Nikon SB-900 Speedlight

The SB-900 Speedlight is engineered to address the creative lighting challenges faced by today’s photographers including a need for fast, on-demand performance, and the ability to adapt seamlessly to nearly any lighting scenario. The SB-900’s innovative design has the
Xenon flash tube and reflector system moving independently – allowing for a wider zoom range from an extreme wide angle of 17mm (FX) to the telephoto setting which reaches 200mm without the aid of accessories or as wide as 12mm in DX mode with the built-in wide-angle panel engaged.

The SB-900 offers a quick recycle time of 4.0 seconds (at full power) with four Alkaline AA batteries which drops to a mere 2.3 seconds (at full power) while using four rechargeable NiMH batteries—about 25 percent faster than the SB-800 with its fifth battery attachment.

While ease of use has always been a defining hallmark of the Nikon CLS System, the user interface has been even further refined to simplify control and offer faster operation. Controls for setting the wireless Master and Remote have been relocated to the outside of the unit for easier access and frequently used functions are easily adjusted with a new Rotary Select Dial. A larger LCD screen is easy to read, even in direct sunlight, and photographers can assign “My Menu” hotkeys for quicker access to commonly used functions. A new thermal cut-out protection system monitors conditions when the flash might overheat due to excessive rapid bursts. Helpful operating temperature information is provided to the photographer with an innovative temperature gauge displayed on the LCD screen.

For the first time, Nikon SB-900 Speedlight users will have the ability to take advantage of future performance advancements, by way of user-uploadable firmware. The user will be able to download the firmware onto a flash media card and upload it to the flash unit through select digital SLR cameras.*

The SB-900 Speedlight is Nikon’s most intelligent Speedlight ever, created in response to the needs of today’s digital photographic professionals. When using the included fluorescent or incandescent filters and adaptor, the flash automatically recognizes what filter is being used and automatically adjusts white balance accordingly on the latest Nikon D-SLRs.* Additionally, the SB-900 aids auto focus with a broader AF assist beam that covers a wide 20-105mm that is matched to all of the D3, D700 and D300’s 51 focus points. The bounce and swivel capability of the SB-900 has been expanded to include: tilt up to 90 degrees, down minus 11 degrees, and a full 180-degree swivel left or right, allowing more creativity for on or off camera use, or as a remote Speedlight.

 

Nikon SB-900 Speedlight

 

The SB-900 serves as the new core for the Nikon Creative Lighting System when used in combination with Nikon SLRs, and supports Advanced Wireless Lighting as a master or a remote Speedlight, inviting photographers to discover endless creative possibilities. While using one or more Nikon Speedlights wirelessly, photographers can artistically use shadows, highlight details, and light complicated angles with ease. Along with the SB-900, the Nikon Creative Lighting System features a comprehensive assortment of personal lighting tools that include the agile SB-600 and SB-400, and the remarkable R1 and R1C1 Wireless Close-up Speedlight systems.

Available accessories

The SD9 Battery Pack boosts flash recycle time to a mere one second (at full power). For faster recycling or all-day shooting it accepts up to eight AA batteries. To enhance the weatherproof ability of Nikon D-SLRs, optional Water Guards will be available for select cameras to protect the connection between the flash and camera, allowing users to utilize the flash when weather conditions are less than ideal.

Price and availability

The new Nikon SB-900 Speedlight is scheduled to be available in August 2008, and will have an estimated selling price of $499.95.** The SB-900 will come packaged with the Speedlight Stand, Bounce Adapter, Color Filter Holder, Intelligent Color Filter Kit, Diffuser Dome and the Soft Case. The SD9 Battery Pack is also scheduled to be available in August 2008 with an estimated selling price of $230.00.

 

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